Value stream map

Northwind Logistics

Discovery session · 5 questions answered

A worked example. Northwind Logistics is invented, not a customer.

  • 2

    Value streams identified

  • 9

    Stages mapped end to end

  • 5

    Accountable teams named

  • 1

    Handoff flagged as a risk

Customer Onboarding

Accountable: Customer Success · 92% confident

Stage 1
Qualify
Sales
Signed order received
Stage 2
Contract
Legal
Terms countersigned
Stage 3
Provision
Implementation
Environment stood up
Stage 4
Go-live
Customer Success
First production use
Stage 5
Adopt
Customer Success
Team using it weekly

What this tells you. The business described losing people at go-live. That is the handoff between Implementation and Customer Success, and it is the only stage here with two accountable teams.

Quote to Cash

Accountable: Revenue Operations · 74% confident

Stage 1
Scope
Sales
Requirement understood
Stage 2
Quote
Revenue Operations
Price approved
Stage 3
Close
Sales
Order signed
Stage 4
Invoice
Finance
Payment received

What this tells you. Confidence is lower here because less of the session was spent on it. Worth a second pass.

Your map will look like this, with your streams in it.

Five minutes of questions, free, no sign-up. Take the result to the people who run these streams and see where they disagree — that argument is the actual value.

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